LEGAL & COMPLIANCE-Privacy Policy
Effective Date: May 1st, 2026
Jurisdiction: Alberta, Canada
Entity: Hoop Calgary LTD
Website: hoopcalgary.com
Our Commitment to Your Privacy
Hoop Calgary LTD ("Hoop Calgary", "we", "us", or "our") is committed to protecting the privacy and personal information of our customers, event organizers, participants, parents and guardians, business partners, and website visitors.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with our mobile basketball entertainment services, events, bookings, promotions, website, and related communications.
Hoop Calgary operates in Canada and is committed to handling personal information in accordance with applicable Canadian and Alberta privacy legislation, including the Personal Information Protection Act (Alberta) ("PIPA") and, where applicable, the Personal Information Protection and Electronic Documents Act (PIPEDA).
By submitting information to Hoop Calgary, making a booking, participating in an event, completing a waiver or consent form, or using our website, you acknowledge the practices described in this Privacy Policy.
Section 01
Information We Collect
We collect personal information only when reasonably necessary for providing our services, managing events, communicating with customers, or operating our business.
Depending on your interaction with Hoop Calgary, we may collect:
Full name
Email address
Telephone or mobile number
Organization or company name
Event date, location, and event type
Booking and rental information
Billing and payment information
Information contained in booking agreements and contracts
Waiver and consent information
Parent or legal guardian information where required for minor participants
Contest, giveaway, or promotional entry information
Communications you send to us through email, telephone, social media, or our website
Photographs and video recordings taken at events where appropriate consent has been provided
Website information such as IP address, browser type, device information, pages visited, and general website usage information
Payment information may be processed directly by third-party payment providers. Hoop Calgary does not intentionally retain complete credit card numbers or banking credentials.
We do not intentionally collect sensitive personal information unless it is reasonably necessary for a specific purpose and appropriate consent has been obtained.
Section 02
How We Use Your Information
Hoop Calgary may use personal information for the following purposes:
Processing and confirming event bookings
Preparing rental agreements, invoices, and contracts
Communicating with customers regarding their bookings
Confirming event dates, times, locations, and logistics
Providing delivery, setup, operation, and removal services
Administering participant waivers and consent forms
Responding to inquiries and quote requests
Following up with prospective customers
Processing payments through third-party payment providers
Administering contests, giveaways, and promotional activities
Sending service-related communications
Sending marketing communications where permitted and where appropriate consent has been obtained
Improving our services, website, and customer experience
Maintaining business and accounting records
Protecting the safety, security, and property of Hoop Calgary, our customers, participants, and the public
Complying with applicable legal and regulatory requirements
Hoop Calgary does not sell, rent, or trade personal information to third parties for their own independent marketing purposes.
Section 03
Sharing Your Information
Hoop Calgary may disclose personal information to trusted third-party service providers where reasonably necessary to operate our business and provide our services.
These may include:
Payment processing providers
Website hosting providers
Email and communication platforms
Customer relationship management (CRM) systems
Scheduling and booking platforms
Accounting and invoicing software
Website analytics providers
Digital marketing platforms
Professional advisors, where reasonably necessary
Event partners or organizers where required to coordinate an event or service
We take reasonable steps to ensure that service providers handling personal information do so only for legitimate business purposes and in accordance with appropriate privacy and security requirements.
We may also disclose personal information where required or permitted by law, including in response to a court order, legal process, regulatory requirement, or where necessary to protect the rights, property, safety, or security of Hoop Calgary, our customers, participants, or the public.
Section 04
Photos & Video
Hoop Calgary may photograph or record video at events for documentation, promotional, advertising, website, and social media purposes.
Where appropriate, signage, event communications, waivers, or other consent mechanisms may be used to notify participants that photography or video recording may occur.
If you do not wish to be photographed or recorded for promotional purposes, you may notify Hoop Calgary in advance of the event or use any available opt-out process provided by Hoop Calgary.
We will make reasonable efforts to accommodate valid requests not to use an individual's image for promotional purposes.
Minors
Hoop Calgary recognizes that many of our events involve children and youth.
Where photographs or video of identifiable minors are intended for promotional use, Hoop Calgary will seek appropriate consent from a parent or legal guardian where required.
Event organizers and parents/guardians are encouraged to notify Hoop Calgary in advance of any participant who should not be photographed or recorded.
Section 05
Data Retention
Hoop Calgary retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to maintain appropriate business records, or to meet legal, accounting, insurance, or regulatory requirements.
Retention periods may vary depending on the type of information.
Examples include:
Customer and booking records may be retained for the period reasonably required for accounting, contractual, insurance, and legal purposes.
Waivers and consent records may be retained for a period reasonably required for risk management, insurance, and legal purposes.
Marketing information may be retained until you unsubscribe, withdraw consent where applicable, or request removal, subject to applicable legal requirements.
Contest and giveaway information may be retained for the period reasonably required to administer the promotion and comply with applicable requirements.
Website analytics information may be retained according to the policies of the applicable analytics provider.
When personal information is no longer reasonably required, Hoop Calgary will take reasonable steps to securely delete, destroy, or anonymize it.
Section 06
Your Privacy Rights
Subject to applicable law and reasonable exceptions, you may have the right to:
Request access to personal information Hoop Calgary holds about you
Request correction of inaccurate or incomplete information
Ask questions about how your personal information is collected, used, or disclosed
Withdraw consent to certain uses of your information where consent is the legal basis for that use
Unsubscribe from marketing communications
Request deletion of information where deletion is legally permitted
Make a privacy-related complaint or inquiry
Certain information may need to be retained where required for legal, accounting, contractual, insurance, or other legitimate business purposes.
To make a privacy request, please contact Hoop Calgary using the contact information at the end of this policy.
We will respond to privacy requests within the timeframe required by applicable law.
Section 07
Cookies & Website Analytics
Our website may use cookies and similar technologies to improve functionality, understand website traffic, and improve the user experience.
Cookies may allow us or our service providers to understand information such as:
Pages visited
General website traffic
Browser and device information
Referral sources
General interaction with our website
We may use third-party analytics services, such as Google Analytics or similar services, to understand how visitors interact with our website.
You can generally control or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.
Third-party services may have their own privacy policies governing their collection and use of information.
Section 08
Security
Hoop Calgary takes reasonable safeguards to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, or destruction.
Security measures may include:
Limiting access to personal information
Using reputable third-party service providers
Password and account controls
Secure electronic storage
Reasonable administrative and technical safeguards
Limiting collection and retention of information to what is reasonably necessary
However, no method of electronic transmission, storage, or communication can be guaranteed to be completely secure.
If Hoop Calgary becomes aware of a privacy breach involving personal information, we will take reasonable steps to investigate, contain, and address the incident and provide notification where required by applicable law.
Section 09
Children's Privacy
Hoop Calgary provides entertainment services at events that may be attended by children and youth.
We do not intentionally collect personal information directly from children where parental or guardian involvement is required.
Where information relating to a minor is required for a booking, waiver, consent, contest, or other legitimate business purpose, Hoop Calgary may collect that information from or through the minor's parent or legal guardian.
Parents and legal guardians may contact us regarding personal information relating to their child.
If you believe that Hoop Calgary has collected personal information from a child inappropriately, please contact us so that we can review the situation and take appropriate action.
Section 10
Marketing Communications
From time to time, Hoop Calgary may send promotional communications regarding:
Upcoming events
Special offers
New services
Promotions and contests
Hoop Calgary news
Booking opportunities
Where required, promotional electronic messages will be sent in accordance with Canada's Anti-Spam Legislation (CASL).
You may unsubscribe from promotional communications at any time using the unsubscribe mechanism included in the communication or by contacting us directly.
Unsubscribing from marketing communications will not prevent us from sending necessary service-related communications concerning an existing booking, transaction, contract, or inquiry.
Section 11
Third-Party Websites & Services
Our website and communications may contain links to third-party websites, social media platforms, payment providers, booking systems, or other external services.
Hoop Calgary is not responsible for the privacy practices, security, or content of third-party websites.
We encourage users to review the privacy policies of any third-party service before submitting personal information.
Section 12
Changes to This Privacy Policy
Hoop Calgary may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or applicable laws.
When material changes are made, we will update the Effective Date at the top of this policy and may provide additional notice where appropriate.
We encourage you to periodically review this Privacy Policy to remain informed about how Hoop Calgary handles personal information.
Contact Us
Questions or Privacy Concerns?
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us.
Privacy Contact
Hoop Calgary LTD
Email:info@hoopcalgary.com
Website: hoopcalgary.com
Location: Calgary, Alberta, Canada
Last Updated: May 1st, 2026